The Analysts and Associates meeting was held in Zagreb on Friday, 21st September 2018. The event was hosted by IMAP SEE member firm. 30 delegates from 10 different IMAP member firms attended the meeting.
The topic of the meeting was marketing and sales in IMAP. As a part of the meeting, IMAP's team participated in a session held by guest lecturer, professor dr. Nicolas Kfuri who gave lecture on Top 10 global consumers trends. Dr. Kfuri is a Global Branding and Strategy Trainer and Consultant. He is also International Marketing Professor at Purdue University and visiting professor at University of Bologna and Mannheim Business School.
Besides Dr. Kfuri's lecture, the attendees got to participate in lectures on marketing and branding strategy of IMAP, and had a chance to share best practices of pitches created by members of the participating member firms.
The program was closed with a session of bilateral meetings where the participants had a chance to share information on the on-going projects, the potential projects and potential for future collaboration.