Advised on Sale of Company

Consumer & Retail

Hartenberg Capital, s.r.o.

Private equity fund Czechia

Acquired Majority Control of Business Operations


The leading CEE online underwear retailer Czechia

Advised ASTRATEX on its sale to Hartenberg Capital

Hartenberg Capital acquired a majority interest in online retailer ASTRATEX.


ASTRATEX is one of Europe’s leading online retailers specialized in lingerie and intimate fashion. The Company primarily sells women’s underwear and swimwear, but it is also active in the bed linen segment through its online store called BONATEX. The Company has been experiencing increasing popularity among female customers which translated into its significant growth and strong market position.


The Company is the clear leader in online lingerie markets in the Czech Republic, Slovakia, Poland and Romania, while recently starting its presence in Hungary, Bulgaria and Austria. Annual sales of the Company grew over 35% and reached close to CZK 600 mil. The Company expects to reach the revenue milestone of CZK 1 billion within the next 2–3 years.